Josh Duke, INDY STAR.COM, June 8, 2007

Dedicated to racing
Pace Motor Sports Park would boost town's status



BROWNSBURG -- Despite boasting businesses owned by racing stars John Force, Don Schumacher and Kasey Kahne, Brownsburg never had a business park dedicated solely to motor sports -- until now.

Don Schumacher Racing is an example of the type of of racing-related businesses that developers Dan and Scott Pace hope to lure to Pace Motor Sports Park, which is expected to begin construction this summer on Brownsburg's eastside. - Josh Duke / The Star
Dan and Scott Pace's TRELL Properties will begin construction this summer on Pace Motor Sports Park, Brownsburg's first industrial development devoted to the racing industry.
"Motor sports has brought a lot of notoriety to this town," said Town Manager Jim Waggoner. "It is wonderful to see your name out in national news and national publications. I would think that would be the goal of any community."
The 25-acre industrial park will be between Northfield Drive and County Road 900 East, north of the railroad on the town's eastside. The development will include a new east-west road through the center of the park connecting Northfield Drive and County Road 900 East.
Dan Pace said the $40 million project would have 200,000 square feet of industrial space when completed. Pace agreed to have no more than 20 buildings in the business park, though those buildings could be various sizes.
"It's that kind of flexibility to meet the needs of motor sports users that has allowed Brownsburg to become such a player in the racing industry," Pace said.
Pace, who along with his brother Scott owns Pace Brothers Racing, a sprint and midget car team, also plans to be the development's first tenant.
"I saw this property for sale next to Schumacher, and my head started spinning, and we worked to get it done," Dan Pace said. "I have had a lot of interest from a lot of racing people waiting for me to get this done, including two major players."
Pace declined to name names until deals are complete, but has no doubt the park would be popular because of the reputation and reception of the Brownsburg community. He plans for racing teams or race-related businesses to fill the park.
Through tax abatements and multi-use zoning in part of the town's current industrial space, Brownsburg has become a magnet for racing teams.
"We developed special zoning to allow some residential with the commercial to house their teams while they work on their cars," Waggoner said.
Pace's development also could have received an additional boost with last week's announcement that the National Hot Rod Association agreed to sell its assets -- including nearby O'Reilly Raceway Park -- to HD Partners Acquisition Corp. for $121 million.
With NHRA officials claiming the deal would make Indianapolis even more of a hub for drag racing and Brownsburg an even better location for team headquarters, Pace's development couldn't come at a better time.
"It was pure luck," Pace said. "A year ago, I would have said Brownsburg was the nation's best-kept secret in the racing industry. It's not that way anymore.
"They are marketed right and positioned in a centralized location. As long as the town continues to be proactive, they will do very well."

Call Star reporter Josh Duke at(317) 444-2810.